DISCLAIMER

The views expressed on this website represent the opinions of Beretta Holding S.A., which beneficially owns shares of Sturm, Ruger & Company, Inc. (the “Company”), and are based on publicly available information with respect to the Company. Beretta recognizes that there may be confidential information in the possession of the Company that could lead it or others to disagree with Beretta Holding S.A.’s conclusions. Beretta Holding S.A. reserves the right to change any of the opinions expressed herein at any time as it deems appropriate and disclaims any obligation to notify the market or any other party of any such changes. Beretta Holding S.A. disclaims any obligation to update the information or opinions contained on this website.

Certain financial projections and statements made herein have been derived or obtained from filings made with the Securities and Exchange Commission (the “SEC”) or other regulatory authorities and from other third-party reports. Beretta Holding S.A. has relied upon and assumed, without independent verification, the accuracy and completeness of all data and information available from public sources, and no representation or warranty is made that any such data or information is accurate. Beretta Holding S.A. shall not be responsible nor have any liability for any misinformation contained in any third-party SEC or other regulatory filing or third-party report. There is no assurance or guarantee with respect to the prices at which any securities of the Company will trade, and such securities may not trade at prices that may be implied herein. The estimates, projections and potential impact of the opportunities identified by Beretta Holding S.A. herein are based on assumptions that Beretta Holding S.A. believes to be reasonable as of the date of the materials on this website, but there can be no assurance or guarantee that actual results or performance of the Company will not differ, and such differences may be material.

The materials on this website should in no way be viewed as advice on the merits of any investment decision with respect to the Company, Company securities, or any transaction. These materials are not (and may not be construed to be) legal, tax, investment, financial or other advice. Individuals should consult their own legal counsel and tax and financial advisers as to legal and other matters concerning these materials. These materials do not purport to be all-inclusive or to contain all of the information that may be relevant to an evaluation of the Company or Company securities.

The materials on this website do not constitute, and may not be construed to be, a solicitation or offer by Beretta Holding S.A. to buy or sell any Company securities or securities of any other person in any jurisdiction. These materials do not constitute financial promotion, investment advice or an inducement or encouragement to participate in any product, offering or investment.  Beretta Holding S.A. currently beneficially owns shares of the Company. Beretta Holding S.A. intends to review its investment in the Company on a continuing basis and depending on various factors, including without limitation, the Company’s financial position and strategic direction, the outcome of any discussions with the Company, overall market conditions, other investment opportunities available to Beretta Holding S.A., and the availability of Company securities at prices that would make the purchase or sale of Company securities desirable, Beretta Holding S.A. may from time to time  to buy shares of the Company (in open market or privately negotiated transactions or otherwise), sell all or a portion of its holdings of the Company in open market transactions or otherwise (including via short sales), or trade in options, puts, calls or other derivative instruments relating to the shares of the Company. Beretta Holding S.A. also reserves the right to take any actions with respect to its investment in the Company as it may deem appropriate.

Although Beretta Holding S.A. believes the statements made in this website are substantially accurate in all material respects and does not omit to state material facts necessary to make those statements not misleading, Beretta Holding S.A. makes no representation or warranty, express or implied, as to the accuracy or completeness of those statements or any other written or oral communication it makes with respect to the Company and any other companies mentioned, and Beretta Holding S.A. expressly disclaims any liability relating to those statements or communications (or any inaccuracies or omissions therein). Thus, stockholders and others should conduct their own independent investigation and analysis of those statements and communications and of the Company and any other companies to which those statements or communications may be relevant.

This website may contain links to articles and/or videos (collectively, “Media”). The views and opinions expressed in such Media are those of the author(s)/speaker(s) referenced or quoted in such Media and, unless specifically noted otherwise, do not necessarily represent the opinion of Beretta Holding S.A.

This website is intended to express Beretta Holding S.A.’s views and inform stockholders so that they may make an informed decision regarding the anticipated proxy solicitation, as explained in greater detail below. Beretta Holding S.A. has not sought or obtained consent from any third party to use any statements or information contained on this website. Any such statements or information should not be viewed as indicating support for such third party for the views expressed herein.

Cautionary Statement Regarding Forward-Looking Statements

The materials on this website may contain forward-looking statements. All statements contained herein that are not clearly historical in nature or that necessarily depend on future events are forward-looking, and the words “anticipate,” “believe,” “expect,” “potential,” “opportunity,” “estimate,” “plan,” and similar expressions are generally intended to identify forward-looking statements. The projected results and statements contained herein that are not historical facts are based on current expectations, speak only as of the date of these materials and involve risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such projected results and statements. Assumptions relating to the foregoing involve judgments with respect to, among other things, future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the control of Beretta Holding S.A. Although Beretta Holding S.A. believes that the assumptions underlying the projected results or forward-looking statements are reasonable as of the date of these materials, any of the assumptions could be inaccurate and therefore, there can be no assurance that the projected results or forward-looking statements included herein will prove to be accurate. In light of the significant uncertainties inherent in the projected results and forward-looking statements included herein, the inclusion of such information should not be regarded as a representation as to future results or that the objectives and strategic initiatives expressed or implied by such projected results and forward-looking statements will be achieved. Beretta Holding S.A. will not undertake and specifically declines any obligation to disclose the results of any revisions that may be made to any projected results or forward-looking statements herein to reflect events or circumstances after the date of such projected results or statements or to reflect the occurrence of anticipated or unanticipated events.

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CERTAIN INFORMATION CONCERNING THE PARTICIPANTS

Beretta Holding S.A. (“Beretta”)intends to file a preliminary proxy statement and accompanying WHITE universalproxy card with the Securities and Exchange Commission (“SEC”) to be used tosolicit votes for the election of Beretta’s slate of highly qualified directornominees at the 2026 annual meeting of stockholders of Sturm, Ruger &Company, Inc., a Delaware corporation (the “Company”).

BERETTA STRONGLY ADVISES ALL STOCKHOLDERS OF THE COMPANY TO READ THEPROXY STATEMENT AND OTHER PROXY MATERIALS, INCLUDING A PROXY CARD, AS THEYBECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. SUCH PROXYMATERIALS WILL BE AVAILABLE AT NO CHARGE ON THE SEC’S WEB SITE ATHTTP://WWW.SEC.GOV. IN ADDITION, THE PARTICIPANTS IN THIS PROXY SOLICITATIONWILL PROVIDE COPIES OF THE PROXY STATEMENT WITHOUT CHARGE, WHEN AVAILABLE, UPONREQUEST. REQUESTS FOR COPIES SHOULD BE DIRECTED TO THE PARTICIPANTS’ PROXYSOLICITOR.

The participants in the proxy solicitation are anticipated to be Beretta, William F. Detwiler, MarkDeYoung, Fredrick DiSanto and Michael Christodolou.

As of the date hereof, Beretta Holding directly beneficially owns 1,587,000 shares of common stock, $1 par value per share, of the Company (the “Common Stock”). As of the date hereof, Messrs. Detwiler, DeYoung, DiSanto and Christodolou do not beneficially own any shares of Common Stock. As one of the most experienced operators in the global firearms industry, Beretta Holding’s only other interest in connection with its investment in the Company at the present is to seek to partner with the Company in order to improve performance and deliver sustainable long-term value for all shareholders, employees and customers.